---
title: Privacy Policy | White City 10K
description: Read the White City 10K privacy policy, including information about how we collect, use, store and protect personal information.
image: https://whitecity10k.co.uk/hubfs/raw_assets/public/WLR-V4-2027/images/wlr-social-card-1200x630.png
---
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Privacy
# Privacy Policy
How West London Run collects, uses and protects personal information.
# Privacy Policy
**Last updated: 6 October 2026**
West London Run Company LTD ("West London Run", "we", "us" or "our") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enter or participate in one of our events, contact us, subscribe to communications, volunteer, apply to become an ambassador, purchase products or otherwise interact with us.
West London Run Company LTD is the data controller responsible for the personal information described in this policy.
**Company details**
West London Run Company LTD
Registered in England and Wales No. 16734489
Registered office: 124-128 City Road, London, England, EC1V 2NX
Email: info@westlondonrun.co.uk
## 1. Information we collect
Depending on how you interact with us, we may collect and process information including:
**Identity and contact information**, such as your name, email address, telephone number, postal address and date of birth.
**Event entry information**, such as information provided when registering for one of our races or events, including entry details, age category, running club or team information and other information required to administer your participation.
**Emergency and safety information**, such as emergency contact details and, where necessary and appropriate, information relevant to safely administering an event.
**Transaction information**, including details relating to purchases, event entries, refunds and other transactions. Payment card information may be processed directly by our payment or registration providers rather than stored by us.
**Communications**, including messages, enquiries, feedback and correspondence you send to us.
**Marketing preferences**, including whether you have chosen to receive race updates, news, offers or other communications from us.
**Volunteer, ambassador and community information**, where you apply to participate in one of our volunteer, ambassador or community programmes.
**Technical and website information**, which may include your IP address, browser type, device information, pages visited and information collected through cookies and similar technologies.
## 2. How we collect your information
We may collect personal information directly from you when you:
- enter a West London Run race or event;
- complete a form on our website;
- subscribe to race updates or marketing communications;
- contact us by email or through our website;
- purchase a product or service;
- volunteer or apply to become an ambassador;
- participate in competitions, surveys or promotions; or
- otherwise interact with us.
We may also receive information from third parties that help us operate our events and services, such as event registration platforms, payment providers and technology providers.
## 3. How we use your information
We may use your personal information to:
- process and administer race and event entries;
- communicate important information about an event you have entered;
- provide products or services you have requested;
- manage payments, refunds and transactions;
- respond to questions and enquiries;
- manage volunteers, ambassadors and community programmes;
- operate and improve our website and events;
- maintain the safety, security and integrity of our events and services;
- comply with our legal and regulatory obligations;
- prevent or investigate fraud, misuse or security incidents;
- maintain appropriate business and financial records; and
- send marketing communications where we are permitted to do so.
## 4. Our lawful bases for processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
**Contract** – where processing your information is necessary to provide a service you have requested, such as administering your race entry or fulfilling an order.
**Legal obligation** – where we need to process information to comply with a legal or regulatory requirement.
**Legitimate interests** – where processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and interests. This may include operating and improving our events, responding to enquiries, maintaining security and administering our organisation.
**Consent** – where you have given us permission to process your information for a particular purpose, such as certain forms of electronic marketing or the use of certain cookies.
Where we rely on consent, you can withdraw your consent at any time.
The ICO requires organisations to identify an appropriate lawful basis for each processing purpose rather than treating one basis as applying universally.
## 5. Marketing communications
Where you have subscribed to race updates, newsletters or other marketing communications, we may use your contact information to send you information about West London Run events, entries, activities, products and relevant updates.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting us at **info@westlondonrun.co.uk**.
Unsubscribing from marketing communications will not prevent us from sending you service messages that are necessary in connection with an event you have entered, an order you have placed or another service you have requested.
## 6. Sharing your information
We do not sell your personal information.
We may share personal information where necessary with trusted organisations that help us provide our services, including:
- race registration and event management providers;
- payment processing providers;
- website hosting and technology providers;
- email and communications providers;
- professional advisers such as accountants, insurers or legal advisers;
- contractors and suppliers involved in delivering our events;
- relevant sporting or event organisations where appropriate; and
- government, regulatory, law-enforcement or emergency authorities where required by law or necessary for safety.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that it handles that information securely and in accordance with applicable data protection requirements.
The ICO requires privacy information to identify the recipients, or categories of recipients, with whom personal data is shared where applicable.
## 7. International transfers
Some of the technology providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate measures required by applicable data protection law to ensure that it receives an appropriate level of protection.
## 8. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, insurance, safety and reporting requirements.
Different types of information may therefore be retained for different periods.
When personal information is no longer required, we will delete or anonymise it where appropriate.
The ICO requires organisations either to state their retention periods or explain the criteria used to determine them.
## 9. Keeping your information secure
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
Access to personal information is restricted to people and service providers who require it for legitimate purposes.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
## 10. Cookies
Our website uses cookies and similar technologies to help the website function correctly and to understand how visitors use our website.
Some cookies are essential for the operation of the website and cannot be switched off. With your consent, we may also use non-essential cookies, including analytics cookies, to collect information about how visitors interact with our website.
We use **Google Analytics 4 (GA4)** to help us understand website usage, such as which pages are visited and how visitors navigate the website. Google Analytics may collect information including device and browser information, approximate location and interactions with the website.
Non-essential cookies are only used in accordance with the choices you make through our cookie consent banner. You can accept or decline non-essential cookies and change your preferences at any time using the cookie settings available on our website.
Where supported, we also respect **Global Privacy Control (GPC)** signals. If a GPC signal is detected, non-essential cookies will be declined automatically.
For further information about how Google processes information collected through its services, please refer to Google's privacy information.
## 11. Your data protection rights
Depending on the circumstances and the lawful basis on which we process your information, you may have rights including:
- the right to request access to the personal information we hold about you;
- the right to request correction of inaccurate or incomplete information;
- the right to request deletion of your personal information in certain circumstances;
- the right to request restriction of processing in certain circumstances;
- the right to object to certain processing;
- the right to data portability in certain circumstances; and
- the right to withdraw consent at any time where processing is based on consent.
These rights do not apply in every circumstance, and there may be lawful reasons why we cannot fulfil a particular request.
To exercise your rights, contact us at **info@westlondonrun.co.uk**.
The ICO identifies access, rectification, erasure, restriction, objection and portability among the rights that may need to be explained, depending on the relevant processing and lawful basis.
## 12. Children
Our events or activities may be subject to minimum age requirements.
Where we collect personal information relating to children or young people, we will take appropriate measures to ensure that the information is handled fairly, lawfully and securely and that any necessary consent or authorisation is obtained.
## 13. Photography and video at events
Photography and filming may take place at West London Run events for event coverage, operational, promotional and marketing purposes.
Where appropriate, information about photography or filming will be provided to participants and attendees in advance or at the event.
If you have concerns about the use of an identifiable photograph or video of you, please contact **info@westlondonrun.co.uk**.
## 14. Third-party websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy information provided by those organisations before submitting personal information to them.
## 15. Complaints
If you have a question or concern about how we use your personal information, please contact:
**West London Run Company LTD**
124-128 City Road
London
England
EC1V 2NX
**Email:** info@westlondonrun.co.uk
You also have the right to raise a concern with the **Information Commissioner's Office (ICO)**, the UK's data protection regulator.
Information about making a complaint is available from the ICO.
## 16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, how we use personal information or applicable legal requirements.
Any updated version will be published on this website and the "Last updated" date at the top of this page will be amended.
West London Run Company LTD
Registered in England and Wales No. 16734489
Registered office address: 124-128 City Road, London, England, EC1V 2NX
[info@westlondonrun.co.uk](mailto:info@westlondonrun.co.uk)
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